The new brand identity, more contemporary and personal, strengthens the aim of the company to expand its services to the end-user (B2C and C2C) and maintain its positioning in the B2B business.
Madrid, October 4th, 2021 – GLS, a leading parcel service provider, launches its refreshed brand image today. The update of its corporate identity supports the company’s current growth strategy, which aims to respond to customer and end-user demands for simpler, more transparent and sustainable shipping solutions. This brand update reflects this goal with a fresher, more dynamic, human and digital-friendly look.
At a time of rapid market changes, GLS’s strategy aims to reinforce its cross-border leadership with a focus on growth in B2C and C2C services, whilst maintaining the company’s strong presence in B2B. In addition to the brand identity update, the company has invested in the progressive adaptation of its network and the development of new services. Thanks to its consolidated international cross-border network and significant local market knowledge, GLS is confident in reaching its growth goal by 2025.
“At GLS we have been delivering the most personal service for more than 30 years and have built a strong foundation with our people and customers. As customers’ needs and the parcel market are changing rapidly, it is time for us to change as well,” says Martin Seidenberg, CEO of GLS Group. “The updated brand identity reflects our work and ambition in a brighter and more leading-edge way. It is dynamic, bold, modern and personal. It reflects perfectly who we are and who we will be.”
Visually, the brand refresh catches the eye with new corporate colours, a striking blue and yellow, with the aim of obtaining greater visibility in any environment or media. The logo of the company has also been redesigned: the yellow arrow that has long represented the company is incorporated into the letter “G” with a more compact design. The logo incorporates a dot symbolising GLS expertise, point-to-point mission and connection with customers in the digital age.
Beyond the update of the visual elements, this new brand identity reflects the ambition and entrepreneurial spirit of a forward-looking company, respecting its quality standards and commitment. To this regard, GLS takes on a clear and direct language with a fun, witty tone and style.
The updated brand of GLS will be officially launched on Monday, October 4th and will roll out gradually across all markets in Europe and North America.
About GLS Group
GLS Group, proveedor líder de servicios internacionales de paquetería, ofrece servicios de paquetería de confianza, personalizados y de gran calidad a clientes de 41 países, junto con servicios de transporte de mercancías y envíos urgentes.
Gracias a la amplia red internacional de la empresa y a su gran conocimiento del mercado local, los clientes reciben el mismo servicio impecable, personalizado y flexible en toda Europa y más allá. GLS también opera a través de filiales propias en Canadá y la costa oeste de los Estados Unidos. Su red cuenta con 71 puntos de transbordo centrales y regionales y alrededor de 1.500 almacenes, con el apoyo de unos 31.000 vehículos de entrega y 4.000 camiones de larga distancia. GLS cuenta, además, con aproximadamente 21.000 profesionales.
En 2020/21, GLS generó unos ingresos récord de 4.500 millones de euros y entregó 840 millones de paquetes, a pesar de los desafíos globales.
For more information, please visit gls-group.com or contact:
ULLED
Beatriz Rico
+ 34 677 06 83 69
Sara Navarrete
+ 34 670 665 428